Mobile Usage is Increasing!

Do you often check your Facebook profile or Twitter account on Desktop or Mobile? Do you usually share your moments and photos directly from your mobile, or you wait until you connect your mobile to your desktop to do so? What about checkins?

In 1997, the number of active websites was 1 million, and 10 years later, there were 150 million. In 2007, there were about 1 million mobile websites, and the number is supposed to reach 150 million by 2017.

This is a fact! Mobile friendly websites are going to increase exponentially in the years to come.

The biggest winner in this fierce competition between smart phones (mainly between Apple & Samsung) is simply you! You are always exposed to new technologies, new features, and new options that will help you improve your mobile experience.

At the same time, and with the same competitive environment, operating systems are pushing to deliver the most convenient experience to users. Android and Apple are the main players in this market. While the AppStore is exclusively offered to Apple Devices, Android is accessible through several mobile devices. Comparing what is better is a matter of opinion since both operating systems are offering the smart technologies needed.

That being said, marketers are increasingly focusing on developing a “mobile-friendly” experience to their customers aiming to attract a new target audience that is on the go.

But Why Should You Have A Mobile-Friendly Site?

The rise of Internet Marketing: According to studies, about 40% of the people who have a mobile phone use it for going online, and half of them will go online at least once every day. This presents a huge opportunity for a business.

Here’s some tips of what you should do to gain traffic from your mobile friendly site

Have a mobile-friendly site (obvious)

Your mobile-friendly site should work properly on all devices. It may have the same look and theme of your website but at certain details, it should appear as a mobile application. Take into consideration to always have a clean and efficient design.

Have a quick loading page

Since your website is accessed through mobile, it should load quickly so that users don’t get frustrated waiting for the load. The average loading time of your mobile site should not exceed 5 seconds.

Big Call to Action Buttons

Remember your users are accessing your website through their mobile. That’s why make your call to action buttons visible and easy to access. Users don’t have to scroll or search for the information throughout your inner pages, limit your scrolling and pinching. It’ll click for you.

Quick access to your information

If you want your users to contact you, make your contacts accessible to them in an easy way. Add a “Click-to-Call” option that will help you get your phone ring more.

Add your social media links

Users are always accessing social media pages through their mobiles. Engage with them through adding your social media links on your mobile pages.

Add a search bar on the top of your page

Adding a search bar on the top of your page will help users easily allocate the information they need from your website.

Add an option to visit non-mobile sites

In case your users are accustomed to visit your desktop sites, you can add a feature for them to visit it.

Add the ability to save information for later

Since users are accessing your website through their mobile, you can add the option to save information they may require for later. This way you can facilitate their navigation experience and get back to pick up where they left.

Finally, it’s important from the start to develop a responsive website that appears well on desktop and mobile. That way, you ensure you’re gaining the biggest portion of potential users to your site.

Want to get your mobile-friendly site? Contact us, we’re good at it!