Let Your Website Be Visible
Search Engine Optimization or SEO is the process of getting a website highly ranked on organic search engines when relevant searches are being called.
The title seems simple but it takes a lot of efforts to compete in this digital battle. Companies and websites all over the world are effortlessly optimizing their web presence to get higher visibility to searches, yet not many are being able to succeed in that.
What You Need to Do?
What most marketers do not know is that the process of SEO is a straightforward process with little smartness and clean development. Below are the things you need to consider when building up your website to rank high on search engines.
Have a clean code
Search engines love clean codes. Avoid special characters in your URLs and redirect errors or broken links.
Content and Keywords
Make sure your website is rich with content and quality keywords. Search engines love informative content that is credible, and relevant to your website. You don’t have to be a copywriter to have a rich content, just write what your website should reflect and describe your services efficiently and straight to the point. If it is possible, always update your website with new content. Search engines are always thirsty for new quality content whatever it is. Add your content on pages and in pages using Meta tags and Meta description for each page on its own. Consider adding keywords in your meta-tags to trigger relevant search calls. Use your keywords in page titles, page urls, header text, and most commonly in the page content itself. You should also use your keywords in the alt text in images.
Make sure your website’s architecture is neat
Your search engine should be found neat and clean when crawlers visit your website. They need to find a neat architecture of your pages and proper onsite redirecting with clear guidelines. Adding a site map to your website will definitely help crawlers to collect your data easily and fast.
Make your website load quickly
The faster your website loads, the better rank your site will have on Google and other major search engines.
Monitor your site’s performance
Use Search Engine Optimisation measurement tools to see what needs to be done. There are a lot of tools on the net that can measure how your website ranks and what needs to be done.
Do not cheat
Search Engines are clever, many try to cheat with their code or play it over smart, through adding content and keywords that are not relevant to their website. Search engines are aware of that, and this will dramatically affect your website negatively.
You have to know that search engine optimisation is not a click to be. It needs a lot of attention and might take some time to happen. Many other search engine optimisation tips and strategies are available and need to be considered. The most important thing is starting with the basics and then monitor afterwards.
If you need deeper strategies to optimize your site, you can contact us and we’ll guide you through towards higher ranking.