Video Marketing is here to stay!
No doubt that 2018 is expected to be the year of video marketing. It has been building up progressively over the last couple of years and has emerged to become one of the powerful promotional marketing tools. Here’s some stats you should know about video marketing in:
- SmallBizTrends reports that by 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic.
- Hubspot reported that 54% of consumers want to see videos from brands they support in comparison to email newsletter (46%) or social image (41%) based content.
- Cisco says that Live Internet video will account for 13 percent of Internet video traffic by 2021.
- Highq states that 65% of video viewers watch more than ¾ of a video.
Bottom-line, Video is here to say; and marketers need to understand that it has become a powerful tool to communicate their brand and build relations with their fan base.
But before jumping in, here’s some video marketing tips you should follow to guarantee you’re spending your efforts and time efficiently and successfully.
Tell a story
The best way to deliver a message to your audience is simply by entertaining them. You only have couple of seconds to grab their attention, so make it count. Tell a story instead of selling your message. Remember, viewers of your video are receptive to emotions and storytelling. I’ll give you an example; you own a pizza place and you want to promote it through video marketing. Will you go for a regular video that shows the restaurant, the chefs, and the pizza or would you rather create a story showing someone’s joyful experience of having a mouth-watering pizza with melted cheese? Personally, I’d go with the second one. It’s all about emotions and the way you want to deliver your message.
Keep it short
According to recent studies, 72% of videos that are less than one minute are watched of the way through and tend to work better than videos that are longer than one minute. This makes sense in all means. You need to respect your viewers time; the less you say, the more likely people are to remember. It is true that sometimes a 30-second video can’t tell the story you want, but consider it as an overview or a hook that gets people interested in taking the next steps. Make the content of the video is appealing enough so viewers appreciate this 30-60 second they spent watching your brand.
Entertain instead of sell
Yes, at the end of the day we all want to sell, however try to be smart in your selling especially when doing video marketing. Do not produce videos that directly sell your brand, try to show the benefits of your brand and why people need to use it. Again, if you’re a pizza place, show how the pizza is prepared and how delicious it looks once done.
Get the tools needed
Now most of us are way far from being video producers or using advanced software to produce the videos we wish for. It’s really difficult to learn and even if you learn, it would take you ages to create one required video. Yet, this is not a problem anymore; you can now have access to loads of online software that can help you create compelling videos in no time and with minimal investment. Here’s some; wideo.co, slide.ly, and one that I find interesting and easy is powtoon.com. The list goes on, so try to do a research on google to get a full list.
Keep the best at the beginning
In previous article I wrote about creating a successful landing page, I mentioned that the best content should always be on top because users may not scroll down the entire page. This technique should be applied in your video marketing activities. Always keep your best content first so you gain the attraction of your users.
Use proper grammar
When creating your video script that will be used in your video marketing, make sure you use proper and light content that is understandable by all your viewer. You don’t have to show that you’re fluent in English or whatever language you’re using, you need people to understand your message. In parallel, make sure you use a well-structured video script with proper grammar. You might break the rules if you want to go special or you have a unique tone of voice.
One of the most important success factors to video marketing is the voice over you select to associate your video. Whether your producing a branding video, an educational or an animated video, you need to assign a professional voice over that represents your brand. I personally recommend that you use one voice and stick to it in all your video marketing activities to create proper voice branding.
Focus on your titles
Even the best videos don’t get watched if they have boring titles. That is why your video title should be interesting and eye-catchy to get the highest engagement. Try different title format, ask questions, add statistics, use evocative keywords, or even leave some mystery that encourages users to watch. The choices are endless.
Optimize your video
Search engines are big fans of video marketing campaigns. Make sure you add a proper optimized description of your video to have it ranking high on search engines. Do a research on the keywords you want to rank on and use them in your titles and video description.
There is no doubt video is the future, the question is, are you ready to get a grip of this technology? If your answer is yes, then you should start getting it going and plan for it effectively.
At MarketingBlends, we can help you to plan and execute your video marketing techniques. Speak to us, we are loaded with ideas!