Fear of missing out

Here are 5 Tips for Success in FOMO Marketing

The Fear of Missing Out: How FOMO Impacts Marketing Strategies and Consumer Behavior Picture this: You’re at a party, and everyone’s talking about the hottest thing in town. Suddenly, that tinge of envy hits you, the fear of being left out. Well, that’s FOMO, and it’s not just limited to […]

How Chatbots Affect Social Media?

Chatbots are the future of social media If you want to move to the future of social media, recruit Sonny, the robot from “I, Robot” movie who claimed he had feelings and emotions and used to dream. Sonny was programmed to help mankind and managed to become sociable with his […]

best times to post on social media

To Post or Not To Post, That is The Question

The Best Times To Post on Social Media in 2019 What if Shakespeare was a social media specialist and had to promote his novel Hamlet on social media? Thinking about it, he probably would have launched a trendy hashtag #tobeornottobe or maybe a #tobechallenge that would challenge people to read […]

heat maps analytics

Go Deep When the Heat is On

Understand Your Website with Heat Maps Yes, we’re talking here about advanced website analytics and measurements and not anything else, so if you’re still interested to continue, you’ll find this article beneficial as it will introduce you to a new website measurement tool. Measuring your website activity is a crucial […]


Hello…Is it me you’re looking for?

The Art of Retargeting Imagine yourself meeting someone interesting at a pub but for some reason didn’t have the chance to exchange numbers. Suddenly the day after, you bump in this person in a shop next door. I believe you won’t spare a chance to exchange numbers and start a […]

SEO Successful Strategies

Let Your Website Be Visible  Search Engine Optimization or SEO is the process of getting a website highly ranked on organic search engines when relevant searches are being called. The title seems simple but it takes a lot of efforts to compete in this digital battle. Companies and websites all […]

Once upon a time…. said a marketer

The Art of Storytelling in Your Content Marketing It’s those everlasting stories that got stuck in our minds when we were kids and carried them to read to our little ones today. Storytelling is part of what makes us humans; we are all built to tell stories regardless of our […]

9 Tips for Creating Successful Marketing Videos

Video Marketing is here to stay! No doubt that 2018 is expected to be the year of video marketing. It has been building up progressively over the last couple of years and has emerged to become one of the powerful promotional marketing tools. Here’s some stats you should know about […]

ways to succeed in attraction marketing

This is Attraction Marketing

Hello Stranger, Can We Meet? Who ever said that content is king is surely correct. It is energy that keeps the internet rolling. And when it is written properly, it will be your number one sales tool. This is where attraction marketing comes in. Attraction Marketing is the use of […]

The Three Musketeers in Online Advertising

The Power of Online Advertising  In October 1994, the first online advertisement appeared to promote seven art museums, sponsored by AT&T, to the readers of HotWired.com; the banner ad has earned publishers billions of dollars in revenues. This type of advertisement was considered a massive jump to a new media […]

Stick or Stink?

Stick or Stink? This is the real question! Have you ever passed by an advertising campaign you couldn’t get its message from the first time? Or probably you have but you couldn’t reason it? How many times you decided not to purchase a specific brand because you just came through […]

Un-Boring and Un-Similar Social Media? Yes, You Can!

Here’s some tips on how to be “un-boring” in your social media marketing activities Social media nowadays is one of the major marketing tools that help growing any business. From this perspective, many businesses have started investing in social media. According to “Hubspot” statistics, 92% of marketers claimed that social media […]

How Social Media Can Backfire on You

Here’s how social media can backfire on you.  Well, social media came to facilitate the networking between individuals. It has evolved to become an essential tool for marketers to boost their business and interact with the client base. More than that, it has proved itself to be an impactful tool […]

increasing your web traffic

11 Ways to Increase Traffic to Your Website

This is how you increase your website traffic Every business tends to increase its website traffic in all means. Some tend to advertise constantly to gain traffic whereas others invest heavily on content creation and organic SEO activities to grow their traffic. Many leverage on Social networks to attract fans and […]

The Social Media Etiquette Rules

The Social Media Etiquette Rules Here are some social media marketing etiquette rules you need to follow to be a powerful social media marketer. Do not talk about yourself Your people want to voice their opinion. Give them the space to share it with you and most importantly appreciate their […]

social media beirut

Developing a Successful Social Media Strategy

Developing a Successful Social Media Strategy Being a social media marketer is not about getting likes to your Facebook page or attracting followers to your Twitter account, or even creating your community on Google +, its way deeper than that. It requires special skills and techniques that helps you become […]

Do You Blog??

Blogging is Critical to the Success of Your Business Do you know that 79% of companies have a corporate blog and 43% of which acquired new customers? That is because blogging is increasingly becoming a critical success factor of your business and emerged as one of the most important channels in […]


The Future is Mobile

Mobile Usage is Increasing! Do you often check your Facebook profile or Twitter account on Desktop or Mobile? Do you usually share your moments and photos directly from your mobile, or you wait until you connect your mobile to your desktop to do so? What about checkins? In 1997, the […]

instagram marketing beirut

Why Marketers Shouldn’t Ignore Instagram Anymore?

Towards a successful online marketing, steps are made simple! Because Instagram is the fastest growing social media channel globally with over 300 million users. To begin with, Instagram was launched in October 2012. The service is an online mobile photo-sharing, video-sharing and social networking that enables its users to take pictures […]

website design beirut

A Hand Full of Your Redesign Project

The Seven Steps for a Successful Redesign Process! No doubt that the revolution of new technologies and new design concepts are the new trend. Clever marketers are keen to represent their corporate image with the most modern looks and up-to-date technologies. When considering a redesign project, there must be a good […]

social media strategies

When Going Social, Lose Your Tie!

Lose It! This is the new media gentlemen. You want to communicate with your customers? Lose your tie! It is really simple! Social media is all about interaction and engagement with others. You can’t follow the traditional etiquette method of communicating with your customer, you have to step out of […]

Twitter Marketing Beirut

Twitter is a Big Deal!

This is how you increase your followers on Twitter! No doubt the success of your twitter account is linked to the number of engagements and followers and the type of content you share. But what are the factors that will help you to optimise your Twitter account and how can […]

Does Size Really Matter?

It Does! Hmmm…Well we’ve asked this question to involved professionals and they all agreed that yes, size does matter but its not the only contributor to happiness. True the bigger the better but what about the more active the better? Yes people, we are talking about the number of fans […]

Do I Care?

Email Marketing is one of the oldest online marketing techniques that is still heavily used nowadays from most organizations and marketers.

Effective Landing Page Strategies

In the Eyes of Your Visitor

Make Them Feel Welcome! Imagine someone coming to visit you for the first time. What are the thing you do to have the right impression. First thing is making sure to make your house look neat. When your door bell rings, you would open the door greet the visitor, and guide him/her to […]

email marketing

Keep it Fresh

10 Ways to Build a Permissive Database! Do you know that an average of 25% of your database is lost each year? Indeed; people get board if they are not properly entertained or if they are spammed by loads of similar email content or for any reason, but the result […]