The Fear of Missing Out: How FOMO Impacts Marketing Strategies and Consumer Behavior Picture this: You’re at a party, and everyone’s talking about the hottest thing in town. Suddenly, that tinge of envy hits you, the fear of being left out. Well, that’s FOMO, and it’s not just limited to […]
Online Marketing
16 posts
Chatbots are the future of social media If you want to move to the future of social media, recruit Sonny, the robot from “I, Robot” movie who claimed he had feelings and emotions and used to dream. Sonny was programmed to help mankind and managed to become sociable with his […]
Understand Your Website with Heat Maps Yes, we’re talking here about advanced website analytics and measurements and not anything else, so if you’re still interested to continue, you’ll find this article beneficial as it will introduce you to a new website measurement tool. Measuring your website activity is a crucial […]
The Art of Retargeting Imagine yourself meeting someone interesting at a pub but for some reason didn’t have the chance to exchange numbers. Suddenly the day after, you bump in this person in a shop next door. I believe you won’t spare a chance to exchange numbers and start a […]
Let Your Website Be Visible Search Engine Optimization or SEO is the process of getting a website highly ranked on organic search engines when relevant searches are being called. The title seems simple but it takes a lot of efforts to compete in this digital battle. Companies and websites all […]
The Art of Storytelling in Your Content Marketing It’s those everlasting stories that got stuck in our minds when we were kids and carried them to read to our little ones today. Storytelling is part of what makes us humans; we are all built to tell stories regardless of our […]
Video Marketing is here to stay! No doubt that 2018 is expected to be the year of video marketing. It has been building up progressively over the last couple of years and has emerged to become one of the powerful promotional marketing tools. Here’s some stats you should know about […]
Hello Stranger, Can We Meet? Who ever said that content is king is surely correct. It is energy that keeps the internet rolling. And when it is written properly, it will be your number one sales tool. This is where attraction marketing comes in. Attraction Marketing is the use of […]
The Power of Online Advertising In October 1994, the first online advertisement appeared to promote seven art museums, sponsored by AT&T, to the readers of HotWired.com; the banner ad has earned publishers billions of dollars in revenues. This type of advertisement was considered a massive jump to a new media […]
Stick or Stink? This is the real question! Have you ever passed by an advertising campaign you couldn’t get its message from the first time? Or probably you have but you couldn’t reason it? How many times you decided not to purchase a specific brand because you just came through […]
This is how you increase your website traffic Every business tends to increase its website traffic in all means. Some tend to advertise constantly to gain traffic whereas others invest heavily on content creation and organic SEO activities to grow their traffic. Many leverage on Social networks to attract fans and […]
Blogging is Critical to the Success of Your Business Do you know that 79% of companies have a corporate blog and 43% of which acquired new customers? That is because blogging is increasingly becoming a critical success factor of your business and emerged as one of the most important channels in […]
Mobile Usage is Increasing! Do you often check your Facebook profile or Twitter account on Desktop or Mobile? Do you usually share your moments and photos directly from your mobile, or you wait until you connect your mobile to your desktop to do so? What about checkins? In 1997, the […]
The Seven Steps for a Successful Redesign Process! No doubt that the revolution of new technologies and new design concepts are the new trend. Clever marketers are keen to represent their corporate image with the most modern looks and up-to-date technologies. When considering a redesign project, there must be a good […]
Make Them Feel Welcome! Imagine someone coming to visit you for the first time. What are the thing you do to have the right impression. First thing is making sure to make your house look neat. When your door bell rings, you would open the door greet the visitor, and guide him/her to […]
10 Ways to Build a Permissive Database! Do you know that an average of 25% of your database is lost each year? Indeed; people get board if they are not properly entertained or if they are spammed by loads of similar email content or for any reason, but the result […]